In the first collection by Urban Development (split into two releases), there were 4 primary designs that showcased the beginning of a promising journey. There was the brand's text logo with a mission statement design, 704 design, and a design titled "The Plug", and a design titled "Dice League". Looking to turn stereotypes on their head, these designs aim to show you the layers of the onion.
Dice League
There is no reward without risk- the Dice League tee doesn’t promote gambling, but instead embodies taking calculated risks on yourself, believing that you can achieve the goals you set to accomplish. Take a risk, roll the dice.
The Plug
We all know someone who’s “The Plug”. This garment showcases that the term doesn’t have to be monolithic to the original meaning, being the plug can span across and into any endeavor you set out on. The goal is pure excellence. Relentless pursuit of the highest level of quality we can achieve. Damn it feels good to be the plug.
704 ("Da 4")
The one, the only, the original. 704 embodies the soil where Urban Development grew. We aren’t anything more than a product of our environment and experiences, never forget where you come from.
Mission
This tee showcases one of our original logos, with the mission statement alongside. The mission speaks for itself. WE SPEAK FOR OURSELVES.
Thank you for taking the time to learn more about us and our history. We hope you continue with us on this journey to celebrate and cherish our culture. Bless.